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Tips. Musings. Profiles. 

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Ready for a new brand?

By Libbie Hough | April 24, 2014
Ready for a new brand?

From time to time, all companies great and small wonder if they should rebrand. Typically, what they are really wondering is: do we need or want to change our logo. Here are three sets of questions that may help you through your decision-making process. First, branding is beyond “a new or revised logo” – it’s an opportunity for change, to update your image but also your story, maybe even some of the ways in which you do business. Why this ch…

Category: Branding & Identity

 

Stop the Madness

By Libbie Hough | March 12, 2014
Stop the Madness

Ahh, March Madness! The swirl of activity, the upsets…it’s exhilarating! But when it comes to your marketing communications efforts, chaos can damage your brand. So, if you are tired of “embracing the insanity” then bring, clarity, shape, and balance to your efforts. Gain clarity  Ask these questions of your organization. Hint: The answers will impact organizational goals and only then can you create effective communication goals. Are your…

Category: Marketing Strategy

 

Doing well by doing good? Speak up!

By Libbie Hough | February 26, 2014
Doing well by doing good? Speak up!

Talking about your company’s good works can be tricky. Announce a commitment to corporate social responsibility (CSR) and skeptical investors or competitors might ask how you can prioritize people and planet without sacrificing profit. In this instance, we believe you can have it all...if you know your core values and capabilities.  For Comma, our values and capabilities help us: Attract the kinds of clients and colleagues we want to work wit…

Category: Corporate Social Responsibility

 

We Want to Spread the Love

By Libbie Hough | February 10, 2014
We Want to Spread the Love

We love learning what makes your heart sing. We delight in hearing about your company's challenges. We relish using our knowledge of people and organizations to be the best marketing communications partner imaginable. Here’s the kind of love we have to share! Deb Hepp loves making people look good and going about this work in classy, detail-oriented fashion.  She’s dynamite with project management and organization. Thom…

Category: Company Profiles

 
Clients Want to Be Heard. Three Tips for Better Listening.

One of the basic tenets in social work is to find out where your client “is.” That usually involves finding out what they want and feel and what is getting in the way of them being able to achieve their goals. Selling your services is about listening to what people want and feel and figuring out how your business can best meet their needs. The parallels are striking, wouldn’t you say?  When I was considering transitioning from social work int…

Category: Marketing Strategy

 

Shape Your Company's Edge with Culture.

By Tom Stevens | January 10, 2014
Shape Your Company's Edge with Culture.

  When organizations identify a specific focus that will drive success, leaders start talking about building that focus into the company culture. For example, this author has been asked to help organizations shape a culture of feedback, a culture of customer service, a culture of safety, a culture of teamwork, or a culture of thinking LEAN (as in Lean Six Sigma). Leaders are correct to emphasize culture change, because a company’s …

Category: Corporate Social Responsibility

 

Another Blog Post About Marketing Trends?

By Libbie Hough | December 30, 2013
Another Blog Post About Marketing Trends?

It’s the end of the calendar year and time once again for posts about marketing trends for the upcoming year. An Internet search will yield all kinds of hints, tips, and predictions on how to build ROI (return on investment), increase market share, engage with your audiences, etc.  Reviewing what’s out there makes good business sense. Armed with this information, I can better serve clients and more effectively lead my own busine…

Category: Marketing Strategy

 

Season of Stories

December 19, 2013
Season of Stories

A note from Libbie Hough, president of Comma -  Stories abound during the holidays. The Nutcracker is one of my favorite's: Magical, compelling, memorable. Communicating your brand's story needs to happen throughout the year, which is why we're re-posting this great piece about creating your story..  In marketing, the value that I consider most important is telling a good story. Stories help people process information through the …

Category: Marketing Strategy

 

Talk Ain't Cheap. It's Priceless

By Pam Powell | December 12, 2013
Talk Ain't Cheap. It's Priceless

Here’s something that may surprise you: Customer testimonials and case studies are the two most effective B2B content marketing tactics available. In other words, word of mouth is powerful. Okay, it’s not that surprising. What is shocking is how often the personal testimonial is overlooked when creating B2B content and how poorly constructed case studies can be. The first observation came from survey results of the recently released B2B Marke…

Category: Marketing Strategy

 

Cause (and Effect) Marketing

By Pam Powell | December 05, 2013
Cause (and Effect) Marketing

When a company aligns its brand with a social cause, the action not only supports the cause but also creates another effect: brand loyalty and good will from investors, customers, staff, thought leaders and other stakeholders. It's called cause marketing and it continues to be a major trend in business marketing.  Cause marketing is not to be confused with social marketing — the use of marketing strategies to change behaviors such as …

Category: Corporate Social Responsibility

 
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What the client said: “I am extremely pleased with Comma's work in creating my website. From understanding my initial concept to the final product everything went smoothly. I also appreciate Comma's continued support in keeping the website current and moving my project into social media.” — Prue Meehan, Founder, The Women of Substance

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Case Studies

  • ideacode Marketing and Trade Show Strategy

    Comma created a new messaging strategy for software firm ideacode and applied that message to web content and a new sales strategy to include trade shows and direct email marketing. More

  • MHAT Golf Tournament

    As part of a yearlong marketing contract with Mental Health America of the Triangle (MHAT), Comma organized a charity golf tournament, raising nearly $10,000 for the organization. More

  • YMCA Public Relations Efforts

    The Chapel Hill-Carrboro YMCA hired Comma as its first public relations consultant and saw improvements in its community advocacy, media relations and social media presence. More

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